Integrated Impact Modeling
A Modern Approach to Marketing
Optimization Across Every Channel, Campaign & Touchpoint for Maximum Impact
IIM has adapted the rigorous, science-based methodology behind complex climate impact modeling to tackle today's digital marketing challenges.
A new and holistic marketing approach to campaign performance, IIM objectively analyzes multiple data streams to reveal hidden connections between channels, content and tactics.
This unique ecosystem-level perspective means marketers can identify the most effective strategy combinations to improve lead generation.
For Digital Marketers at Every Level
Competitive Advantage
IIM cuts through the noise of complex marketing data, giving you clear, actionable insights to help make smarter decisions with confidence.
Optimized Strategy & Budgeting
An approach designed to ensure budgets are optimized, messaging is super-sharp and that every marketing effort is strategically aligned for efficiency.
Maximized Impact & ROI
Uncovering hidden connections between campaigns, channels and audience behaviour so your marketing strategies are ready to drive measurable impact and long-term growth.
Why Choose IIM?
Marketing should be measured with the same precision as the world’s most complex systems and high-stakes situations.
Through research-backed insights and impartial, evidence-based research, IIM's team of marketing strategists, data analysts and research professionals ensure today's marketers and business leaders are better equipped to make smart decisions.